I build platforms and tell stories across different formats — from podcasts and writing to photography, modeling, production, and creative direction. My work blends cultural insight with strategy, and I move fluidly between concept development, project coordination, and visual storytelling.

defining my work is the hardest thing ever.

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Platforms i built

  • VRAIES MEUFS

    MEDIA

    #VRAIESMEUFS was born in 2016 out of a desire to challenge beauty standards and bring more honesty to the internet. At 17, I began documenting women without makeup, sharing their stories in a raw and intimate way. What started as a personal exploration grew into a platform celebrating diverse voices and real experiences. VRAIESMEUFS is about showing up as you are, beyond filters, status, or expectations. Our latest initiative, Girls Need to Support Girls, is a 360-page archive spotlighting the voices of underrepresented women artists.

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  • L'Atay

    PODCAST

    L’Atay is a podcast born in 2018 from a shared desire to explore dual identity and culture through honest, unfiltered conversations. Created by a group of friends with roots in the Maghrebi diaspora, each episode dives into themes like heritage, belonging, and everyday life in France. It offers a rare space for second-generation voices to speak freely and reflect collectively. In 2020, it received the Bondy Blog Award for Best Podcast. Our latest initiative, a Run + Iftar event during Ramadan 2025, was held in collaboration with the running collective Eightlines.

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  • Subsystem Lab

    BRAND x AGENCY

    Subsystem Lab was launched in 2025 as a space to explore the intersection of technology, art, and storytelling. The studio creates experimental projects using tools like robotics, sound, and installation to question how we connect with machines and each other. Rooted in emotion and aesthetics, Subsystem blends engineering with poetry to build new creative formats. It works across disciplines, from exhibitions to brand experiences. We are currently working on launching our first project, a prototype showcased in a first video project.

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