Writer & Creative Storyteller

I'm Lyna, a Franco-Algerian creative based between Paris, London, and Seoul. I studied Computer Science and Design at Sorbonne University, followed by a Master’s in Artificial Intelligence and Robotics.

At 17, I launched Vraies Meufs, a platform amplifying underrepresented women’s voices. The project led to collaborations with Nike, Converse, and the publication of Girls Need to Support Girls, a 360-page archive of creative and feminist work.

I also created L’Atay Podcast, exploring dual identity and diaspora through honest, collective conversations. The podcast has since grown into live events, dinners, and a print magazine.

In 2020, I co-directed Footeuses, a documentary on women’s football culture in France, now part of the Ballon sur Bitume series.

I have also worked as a creative director for the Marseille Panthers x CP Company collaboration and have experience in market research, helping brands understand cultural trends and connect with diverse audiences. Writing has always been central to my work, whether for editorial projects, storytelling, or research-driven content.

In 2025, I launched Subsystem, a studio-lab exploring the space between art and technology, through immersive and experimental formats involving robotics and storytelling.

Une personne assise près d'une fenêtre, portant un pull noir et une jupe claire, tenant un verre. En arrière-plan, un mur en pierre et une vue extérieure.

I am currently available for creative consulting, writing and editorial work, concept development, storytelling across mediums, and technology-driven projects involving robotics, or immersive experiences.

Work with me

I work across disciplines to help ideas take shape, whether through creative direction, research, writing, or technology. My approach is both intuitive and strategic, grounded in storytelling and inspired by culture, people, and systems. I collaborate with brands, studios, artists, and researchers to build meaningful projects that feel alive, relevant, and beautifully unexpected.

I help bring ideas to life through sharp creative vision and emotionally-driven storytelling. Whether it’s for a campaign, an editorial, or a cultural platform, I design concepts that resonate and narratives that feel honest, layered, and visually strong. I also help assemble the right creative team — from photographers and stylists to editors and designers — to bring each project to its full potential.
I support brands, studios, and individuals in shaping meaningful, culturally relevant work. With a background rooted in media, tech, and identity, I bring a fresh, strategic perspective that balances instinct and structure. I can step in at any phase — from ideation to positioning — and help build ideas with impact and clarity.
Need the right voices, faces, or stories for your project? I plug into creative communities, emerging talents, and underrepresented voices across France, the UK, and beyond. Whether it’s casting, cultural insight, or outreach for research or brand activation, I connect the dots with care and authenticity.
As someone with a background in AI and robotics, I explore how technology can be used to create new forms of expression and interaction. From robotic installations to speculative concepts, I help bring a poetic layer to tech-driven experiences. I love working at the edge of what's possible, especially when it feels deeply human.